IM-184 Glossary

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1. Assets: Anything of value that a business or individual owns
2. Balance sheet: A financial statement that captures the financial condition of the business at that particular moment
3. Budget: An estimate of income and expenses for a specific period of time
4. Call reports: Records of salespeople’s meetings or contacts with customers
5. Cash flow statement: A financial summary with estimates as to when, where, and how much money will flow into and out of a business
6. Consumer price index: A monthly measure of the U.S. inflation rate, taken by comparing price changes for a representative section of consumer goods and services
7. Conversions: Desired actions taken by customers/users
8. Data: Facts and figures
9. Database: A virtual storage unit for information
10. Distributor: A channel member who helps to sell a business’s products; usually a wholesaler
11. Demographics: The physical and social characteristics of the population
12. Financial statement: A summary of accounting information
13. Gross domestic product: The final market value of the total output of all goods and services produced within a country’s geographic boundaries during a year’s time
14. Income statement: A summary of a business’s income and expenses over a period of time
15. Interest rate: The amount a lender charges a borrower for use of the money; expressed as a percentage of the principal loan amount
16. Inflation: A rapid rise in prices that may occur when demand exceeds supply or when productivity declines and costs of labor go up
17. Information overload: Too much data and/or data that comes too fast to process at one time
18. Liabilities: Debts that the business owes
19. Market segment: One of the groups into which the total market is divided
20. Market share: An organization’s portion of the total industry sales in a specific market
21. Market share analysis: A breakdown of market share data that allows a company to measure its sales performance against that of its competitors
22. Primary data: Facts and figures that have been collected specifically for the problem or project at hand
23. Prospect: Any person or business with the potential to purchase a good, service, or idea; qualified lead
24. Sales invoice: An itemized statement of money owed for a good or service
25. Sales report: A comprehensive record of sales activities over a period of time
26. Sales volume analysis: A breakdown of sales volume data that allows a company to measure its actual sales against a number of different criteria
27. Secondary data: Facts and figures that have been collected for purposes other than the project at hand
28. Shareholder’s equity: Assets minus liabilities; also known as shareholders’ equity, book value, and net worth; sometimes referred to as equity
29. Statement of retained earnings: A statement that shows the way that net income and dividends affected the financial position of a company over a period of time
30. Suppliers: Businesses from which other businesses buy goods or services
31. Trade publication: An industry-specific publication
32. Unemployment rate: The percentage of the labor pool that is currently seeking but unable to find work
33. Vendor: A supplier of goods, usually a wholesaler or distributor