MK-004 Make It Pay!

Take a minute to think about a local event that you attended recently. It might have been a football game, a music concert, or even your school’s homecoming dance. What part did marketing play in the event? Ask yourself, “How did I find out about the event? How much did I pay to attend? Where did I purchase my ticket, and where did the event take place?” Consider whether you enjoyed the event and why. Was the marketing concept applied successfully? What factors made you decide to go to the event? Who were the marketers involved in the event? Did the marketers for the event do their job effectively? What should they do differently next time?